AI Educational Platform for Students
Empowering students with engaging and personalized educational content, dynamically generated to enhance their learning experience and adapt to their interests.
Trends & Market Research
AI in Education
AI in educational Tours
Global AI Education Marketing
Problem Statement
EF Tours' standardized itineraries and traditional booking practices limit their ability to adapt to new trends, diverse customer preferences, and unexpected situations on site. This causes difficulties in creating tour experiences that meet their customers' expectations.
How might we
How might we use AI to provide engaging and up-to-date educational content for students that adapts to their interests and travel trends?
Solution Statement
AI-powered platform that creates and delivers diverse educational content about travel destinations in various formats. This content can also be repurposed for use in marketing.
Benefits of the solution
College Credits Adaptation
The app customizes learning to meet state criteria, allowing students to earn college credits.
Retention and Engagement
The app keeps students focused and excited about their upcoming travels by providing engaging pre-trip content.
Continuous Feedback
The app collects and analyzes feedback to continuously improve and tailor the educational content to student needs.
AI Generated educational content example
Criminal Story: Banda della Magliana
This is an example of the content that you can create now with GenAI. Imagine in a couple of years what's gonna be possible!
Customer Journey
Discover how our AI-powered educational platform transforms the travel learning experience for students, providing engaging and personalized content throughout their journey.
01. Planning and Requirement Gathering
Activities
- Discover platform through school announcements, EF Tours marketing, and social media.
- Browse available educational content.
AI Touchpoints
- Personalized content recommendations based on user interests and trending topics.
- AI-generated educational content & marketing materials.
02. Pre-Trip Preparation
Activities
- Register on the platform.
- Access and consume content (PDFs, podcasts, videos) related to the travel destination.
AI Touchpoints
- Content created using GenAI tools.
- AI-driven interactive elements such as quizzes and summaries.
03. On-Tour Engagement
Activities
- Engage with interactive content and quizzes.
- Participate in discussions and share insights with peers.
AI Touchpoints
- AI Feedback Analyis
- Real-time feedback and content adjustments based on user interaction
04. Post-Tour Reflection
Activities
- Reflect on the trip experience.
- Provide feedback and share experiences on social media.
AI Touchpoints
- Sentiment analysis on feedback to improve future content.
- AI-generated post-trip summaries and content sharing suggestions.
